Data should provide a clear scoreboard for your operations, not another technical headache to manage. These articles focus on how to harness small business data to identify margin leaks and measure the actual ROI of your Profit Stack. From navigating the transition to GA4 to implementing privacy-first tracking, we provide the technical insights needed to turn raw numbers into actionable business intelligence. By standardizing your measurement systems, you create an unshakeable foundation for making informed decisions without getting lost in the noise of vanity metrics.
How to create a Google Analytics account, and once you have it what to do with the information it provides! Sign up here analytics.google.com/analytics/web/ 1) Hit Admin – drop down New Account 2) Enter account name (Usually your Company Name) 3) Website Name (Usually your website name) 4) Enter the URL – select https if […]
Installing your first Tag into Google Tag Manager and starting to harness the power of this platform for analytics and much more. For this video you will also need a Google Analytics account. https://www.youtube.com/watch?v=XNumM… Go to http://tagmanager.google.com and sign up for an account. Copy the Tag Manager ID for the Google Tag Manager for WordPress […]
I have been working hard on a new site, and having put Adwords up I no longer want to see my hits on the Google Analytics reports because it all just gets in the way. Analytics gives you 2 ways of excluding traffic using the filters. The first is by IP Address, and the second […]
