Intro to Google Analytics - SixFive Academy

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Price

A$75.00

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This course will walk your through the basics of setting up Google Analytics and utilising the data that is collected from your website to improve your website outcomes.

Whilst not mandatory, you should have a website that you can install Google Analytics on (if you do not already).

Course Content

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Navigating the Academy (2:03) Sample Lesson

Introduction to Google Analytics 5 Topics

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Lesson Content

0% Complete 0/5 Steps

Importance Of Digital Analytics (3:16)

How Google Analytics works (5:40)

Core Analysis Techniques (2:52)

Conversions And Marketing Attribution (3:37)

Creating A Measurement Plan (11:34)

Google Analytics Set up and Configuration 8 Topics

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Lesson Content

0% Complete 0/8 Steps

Creating An Account (2:34)

Key Metrics And Dimensions (6:58)

Understanding Account Structure (5:45)

Setting Up Basic Filters (6:39)

Setting Up Goals (10:39)

Collecting Campaign Data (8:31)

Adding users to your account (3:08)

Check it’s working on your website (1:35)

Getting into the Google Analytics Reports 10 Topics

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Lesson Content

0% Complete 0/10 Steps

Reporting Overview (8:59)

Audience Reports (8:47)

Acquisition Reports (6:27)

AdWords Reports (10:04)

Behavior Reports (8:55)

Custom Reports And Dashboards (7:47)

Goal Flow Report (3:24)

Ecommerce Reports (2:42)

Multi-Channel Funnels Reports (5:41)

Attribution Reports (4:37)

Duncan Isaksen-Loxton

Educated as a web developer, with over 20 years of internet based work and experience, Duncan is a Google Workspace Certified Collaboration Engineer and a WordPress expert.