6 Signs Your Website Might Be Outdated

Essentially, if the content on your website doesn’t match your visitors’ interests, there’s no reason for them to stick around.

You’re driving on the highway, when you suddenly hear a rattling sound. You know

something needs to be done about it…but where’s the noise coming from?

The same happens to your website. When it starts to clatter and slow down, you might

need to ask yourself a few questions…

  • Do I need to rework on my design?
  • Do I need to update my content?
  • Do I need a new marketing strategy?
  • Do I need to redo my entire website?
  • Do I need all of the above?

All of those questions are valid. But before you can fix anything, you first need to assess

what’s broken.

In this blog post, we’ll be looking at 6 signs your website might be outdated and in need

of a tune-up.

Your Content Is Old

How long has it been since you’ve last published a blog post?

If it’s been more than a year, your website is already outdated. After all, old information

won’t help readers with the knowledge they need today.

Essentially, if the content on your website doesn’t match your visitors’ interests, there’s

no reason for them to stick around. So don’t just publish blog posts, but create relevant

content for your ideal visitors.

The same holds true for the copy on your pages. Does your homepage still hook them

from the start? Do your calls-to-action (CTAs) match your product and service

offerings? If not, you might benefit from a website rewrite.

You’re Getting Less Visitors to Your Website

Less traffic could mean your target audience is outdated. Yes, your audience may

change with time, and your website should keep up with it.

Otherwise, the people who land on your site won’t resonate with your copy or content.

And as a result, your traffic could decrease – while your bounce rates could increase.

You want the opposite.

With fewer visitors, you’ll have fewer opportunities to be of service to them. Which leads

us into the next sign…

Your Sales Numbers Are Down

Due to obsolete content and message mismatches, you may be getting less leads and

visitors. This could eventually snowball into decreased sales.

But we’re not just talking about cold, hard sales. Decreased sales could look like a

number of things:

● You’re not getting many prospect calls or emails.

● You can count your leads on the fingers of one hand.

● You’re still getting some sales, but your numbers are way down compared to

previous months/years.

Your copy and content could be the culprits. But here’s something else you should


Your Website Is Sloooow

If your website is slow to load, often taking 5 seconds or more per page, this is a huge

red flag. You shouldn’t settle for any page speed higher than 2 seconds.

Regardless if your website is functioning perfectly, slow page speeds could spoil your

hard work. The good news is, this problem may have a quick fix.

Speed testing tools like PageSpeed Insights (which is now powered by Lighthouse) can

help you increase the speed of your pages in all devices by showing you were issues may lie. With PSI, you’ll receive prompt suggestions on what you can do to improve your pages, fast.

Or, if you don’t want to deal with it, we can make sure your website works at the speed

of light with a Managed WordPress Hosting solution. So you don’t have to worry about a slow website ever again.

There’s Been an Increase in Bad Reviews and Feedback

If you’re receiving more bad reviews than usual, you should pay attention to what your

customers are saying. Especially if it involves one or more bad experiences with your


  • Are they having issues with your website?
  • Did they feel misled by something on the website? A line of copy? A link? A CTA?
  • Have they purchased a product they weren’t 100% satisfied with?
  • Has your website not performed as they hoped?

One-star reviews can be just as necessary as five-star reviews when they’re based on

constructive criticism. So listen to your customers, as one customer’s issue could be

another one’s solution.

What If You Need All of It?

If you need a full website refresh and have no idea where to start, we’ve got you

covered. With our Managed WordPress Care Plans, we’ll turn your website’s

rattles and shakes into a smooth-running engine.

Duncan Isaksen-Loxton

Educated as a web developer, with over 20 years of internet based work and experience, Duncan is a Google Workspace Certified Collaboration Engineer and a WordPress expert.
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