This blog post will explain how to grant access to your Google Analytics account to collaborators like web developers or marketing agencies, while still maintaining control over your data.
Why Sharing Securely Matters
Imagine buying a car; you wouldn’t give the salesperson a spare set of keys, would you? Similarly, you should control access to your Google Analytics account, which holds valuable data about your website traffic.
Granting access should be done strategically, ensuring collaborators can do their jobs without compromising your ownership.
Steps to Adding a User
- Log in to your Google Analytics account at analytics.google.com.
- Click on “Admin” in the bottom left corner.
- Navigate to “Account Access Management” under the chosen account (if you manage multiple properties).
Understanding User Permissions
There are two key permission levels:
- Administrator: Has full control, including adding or removing users.
- Editor: Can access and edit reports, but cannot add or remove users.
Adding a New User
- Click on “Add Users”.
- Enter the email address of the person you want to grant access to.
- Choose their permission level (Editor is recommended in most cases).
- Optionally, restrict access to cost and revenue data.
- Click “Add”.
Managing User Permissions by Property
While assigning a general permission level, you can also customize access for specific properties (websites).
- Go to “Account Access Management”.
- Click on the user you want to edit.
- Choose the property and assign a specific permission level (e.g., Editor or Analyst).
Remember
- Double-check property permissions to ensure users have the appropriate access level for each website.
- Regularly review user access, especially when working with contractors or agencies.
By following these steps, you can securely share your Google Analytics account with collaborators and maintain control over your valuable website data.
